Elly Kathryn is a Western Australian-born model and the founder and creative director of RISE, a beauty brand and community-driven platform. Signed at 16, she spent over a decade on sets in Australia and abroad, watching trends rise and fade, and seeing first hand how easily the final image can erase the person who first walked in.

At 18 she received an early birthday gift she never expected: a diagnosis of MS. Living with an unpredictable body made her laser-focused on energy, simplicity and the rituals that genuinely supported her day. RISE grew out of that contrast, an industry built on flawless ideals on one side, a reality that demanded honesty and ease on the other. The brand shares the stories of its community and starts from the face you wake up with.

Alongside RISE, she hosts interviews, writes, and is moving into film production, with a growing interest in creative direction for brands across media and content. She is currently expanding RISE nationally and internationally.